Table of Contents
On August 24, the 27th Asia Pet Fair successfully concluded at the Shanghai New International Expo Center. With a record-breaking exhibition area of 310,000 square meters, the event once again set new benchmarks for scale and influence in the global pet industry. More than 2,600 exhibitors and 20,000+ brands gathered at this annual trade show, attracting over 510,000 visitors from across the industry and beyond. Notably, more than 70% of attendees were young consumers, highlighting the vitality of China’s growing “pet economy.”
As the flagship event for the Asia-Pacific pet industry, the Asia Pet Fair has become not only a global focal point but also a vital platform for pet innovation, business networking, and strategic collaboration. This year, the event also hosted the Asia Pet CEO Summit on August 19, where Mr. Xue Yuanchao, Chairman and President of Tianyuan Pet, was invited to join the “CEO Roundtable Dialogue.” Alongside leaders from multinational groups and leading import-export enterprises, Mr. Xue shared insights on market trends under shifting global trade dynamics, emphasizing the opportunities brought by tariff restructuring and cross-border capacity collaboration.
Comprehensive Brand Portfolio at the Fair
During the exhibition, Tianyuan Pet showcased its full-category ecosystem, highlighting its strong position as a leading listed company in the industry. Six in-house brands—Petstar, Tianyuan Pet, Weidao Yinji, Perfect Enjoy, New Food Era, and Kira—made a collective debut alongside the B2B service platform Tapin, marking a new milestone in the company’s exhibition scale.
In addition, Tianyuan Pet’s cat litter manufacturing division brought a range of innovative and sustainable products to the fair. These included natural mineral clumping litter, eco-friendly alternatives, 75 high-whiteness sand, 75 carbon sand, bentonite ball sand, and a variety of cat litter companion solutions, addressing different consumer needs while showcasing the group’s strong production capabilities.
Petstar: Pioneering Human-Pet Friendly Spaces
Among the six brands, Petstar received significant attention for its pioneering concept in the domestic pet industry. Together with Shanghai Chengtou Kuanting, a well-known real estate brand, Petstar unveiled the industry’s first “Human-Pet Friendly Living Showroom.”
Presented as a 1:1 immersive installation, the showroom depicted a harmonious home environment designed for both people and pets. This initiative not only reflected Tianyuan Pet’s forward-looking design capabilities but also opened a new chapter in creating pet-friendly living environments within modern communities.
Interactive Experiences for Visitors
To enrich the trade show experience, Tianyuan Pet designed a series of interactive brand activities. Highlights included the Nature Carbon Detective Contest, PetTA Mini Market, Giant Screen Carnival, and New Product Showcase, which not only attracted visitors to the booth but also created a vibrant and engaging atmosphere. These activities demonstrated Tianyuan Pet’s ability to connect innovation with consumer engagement, reinforcing its image as an industry leader.
Conclusion
The company’s participation in the 27th Asia Pet Fair demonstrated not only its full-category capabilities and ecosystem approach but also its strong commitment to sustainability, innovation, and global collaboration. With six brands and a B2B platform working together, Tianyuan Pet remains dedicated to empowering partners worldwide and building a more vibrant future for the global pet industry.
